MSD Animal Health

Healthcare / Veterinary Services

Vet Partners

Vet Partners

Vet Partners

Role

Product design, UX strategy and systems thinking

Focus

Simplifying complex workflows into clearer product experiences

Sector

Healthcare / Veterinary Services

Industry

Healthcare / Veterinary Services

Client

MSD Animal Health

Designing digital experiences for one of the UK’s leading veterinary care groups

Interface detail from the project system

Vet Partners

Project notes

01—03

Problem

Complex operational tools often ask teams to make high‑risk decisions with fragmented context and unclear next steps.

Approach

I shaped the experience around clearer field mapping, progressive assistance, and patterns that help users recover quickly from exceptions.

Outcome

The result is a calmer workflow that makes compliance-heavy tasks feel more navigable, auditable and human‑centred.

Designing with empathy at scale

Working within the veterinary and healthcare space reinforced the importance of designing experiences that feel both functional and deeply human. The work combined service thinking, UX strategy and scalable digital design — helping create experiences that supported pet owners, clinicians and practice teams across a rapidly growing organisation. It was a reminder that strong product and brand design isn’t only about efficiency; it’s about trust, reassurance and making people feel supported during important moments.